7 Tips On How To Do Successful Event Marketing

No matter how extravagant an event and you have hired best event party rentals and invited popular industry experts, it’s success can only be gauged by how many people attend it. In order to get the word out among potential attendees, we have got some tried and tested event marketing ideas.

Be Realistic About Your Goals For The Event

This is important. The first and foremost thing that you should do in order to ensure that your event marketing is a success is to go in with achievable goals. Have a specific purpose for why you are hosting the event and what results do you aim to get out of it. This will immensely help you in coming up with a marketing strategy that works.

Create A Website Specifically For The Event

Now that you have a clear goal in mind with respect to your event, it is time to promote it along with everything that a potential attendee might be looking for on a separate website made specifically for the event. Make sure to include the URL on all event advertising material, digital or otherwise, with a nice call to action, because there is only so much you can say on an ad. Let people know that if they are interested, you have got them covered.

Use Pop Ups On Your Website

With the website in place, it is time to throw out some pop up ads on your own company as well as partner and other affiliate websites and social media, that will link back to the event URL. This will help bring in leads, which if you are smart about it, can be used to secure registration for the event. This information you collect this way will not only be useful now, but will also help you target potential leads for future events.

Include Guest Speaker Pictures In Your Marketing Material

If you are inviting renowned guests in your specific niche to speak at your business event, make sure to let the attendees know! A lot of times this can be the difference between securing an attendee for your event and letting the opportunity slide away, as people value insight from industry leaders, and may decide to check out your event just to get a chance to see them talk.

Use The Power Of Social Media To Get People Talking

Social media is one of the strongest places to market anything, and your event is no exception. Create a specific hashtag for your event and promote it on all marketing media alongside the URL to see how people are responding. This will also help you make some last minute tweaks based on expectations and demands of potential attendees.

Get In Touch With Potential Attendees Using Email Campaigning

Remember the information you collected from visitors on the event website in tip number 2 of this blog? If you have been doing this for all your past events as well, you now may have an extensive email list of potential attendees, and it only makes sense to let them know what’s the latest that you have cooking up.

Buy Ad Space On High Profile Websites Or Consider Social Media Ads

So far whatever we had discussed above was a roundabout approach to getting leads, with little to no investment on your part. But provided that you have the funds for it, there is no better alternative to paid ads when it comes to marketing anything. The more money you spend, the better your chances will be of potential attendees in your niche seeing it and clicking on the ad.

And there you have it. While some of these methods will need you to put some initial capital into marketing the event before you see results, a lot of the above can be accomplished totally free of cost with means that are already at your disposal.

If you are going the paid advertising route, make sure to set aside a separate budget from your total event cost so as not to disrupt other areas of planning and jeopardize your event as a result. The best way to handle your event related concerns is to seek the services of a professional event management company and event tent rentals Rockland NY. One that has ample experience hosting high scale events.

Do’s And Don’ts Of Marble Countertops

Marble countertops are a common countertop replacement choice for a lot of people and it is for a good reason. It is beautiful, abstract and it is available in a lot of colors. But marble is limited to certain things as well. We will be discussing what you should and should not do with your marble countertops.

Do’s of Marble Kitchen Countertops

Here are some things you should absolutely make sure you are doing to protect and prolong the life of your marble countertops.

Clean Your Countertops Regularly

Cleaning your countertops regularly will make marble countertops last a lot longer. Marble is a light-colored stone, which needs to be cleaned regularly, otherwise it can look very dirty and not properly maintained. Cleaning your countertops on a daily basis will save you a lot of time and you won’t need to spend a lot of time deep cleaning the countertop at the end of the week, if you keep it clean daily.

Protect Your Marble Countertop

The secret which makes any countertop last longer, is proper care and maintenance. Taking care of your marble countertops is extremely important. Marble is an expensive material, and you should not leave it unattended. You should always take care of it and keep it maintained. Proper care and maintenance will give you the best results in the long run.

Protecting your kitchen countertops involves cleaning up any spills right away, not leaving any stain on the countertop for too long and cleaning all of the counters down after cooking. This will make a world of a difference for you and your countertops and you will ultimately see the difference within no time.

Keep Your Marble Polished

Polished marble looks very lustrous and it makes cleaning also very easy. Polishing your marble countertops will also make sure that your marble stays secured and protected. Polishing your marble will also make it last longer and it makes the marble almost water-resistant.

The Cleaning Solution Matters

The cleaning solution for cleaning and wiping down marble countertops needs to be simple. You can use liquid soap and a wet microfiber cloth. Using the right type of cloth is also important, otherwise the marble can get scratched. Use a soft microfiber cloth or a sponge to wipe down your countertops. This will make sure that your marble countertops get clean thoroughly and without any damage or scratches.

Don’ts of Marble Kitchen Countertops

Now that we are done with the things you should do to keep your marble lasting longer, here are some things which you shouldn’t do, otherwise your natural stone countertops will get ruined and damaged.

Don’t Use Acidic Products

Natural stones hate acid. Acid is the worst enemy for natural stone countertops. Marble is no exception either. Marble doesn’t react well with marble. Marble is basically calcium carbonate, and when an acid hits it, the calcium carbonate turns into calcium chloride and carbon dioxide. This reaction basically dissolves the marble. Dissolving of the marble leads to damage and ultimately, breaking of the stone. Acid also itches and scratches the marble and ruins the countertop surface, which could potentially ruin the countertop.

Don’t Leave Hot Pans on The Countertops

You should never use counters as a place to put your hot pots and pans. Hot pots and pans can stain the marble and make it dark in color. Using marble countertops as a work surface or work station will make the marble weak and ruin it.

Don’t Put Too Much Weight on Them

Marble is a strong material, but it is not as strong as granite. Keep the marble countertops away from heavy items and impacts. You should not be putting too much weight on marble countertops. Marble is a fragile stone and it can shatter or break easily. Avoid sitting on top of marble countertops, avoid bashing anything on top of the counters, don’t bang on anything heavy like flattening meat with a mallet, otherwise the marble will shatter easily.

There you have it! Things you can and cannot do with marble countertops. Make sure you follow these tips and make your marble countertops Raleigh NC last a lot longer. Remember to select a good marble contractor to ensure a lifelong kitchen countertop investment.