7 Tips On How To Do Successful Event Marketing

No matter how extravagant an event and you have hired best event party rentals and invited popular industry experts, it’s success can only be gauged by how many people attend it. In order to get the word out among potential attendees, we have got some tried and tested event marketing ideas.

Be Realistic About Your Goals For The Event

This is important. The first and foremost thing that you should do in order to ensure that your event marketing is a success is to go in with achievable goals. Have a specific purpose for why you are hosting the event and what results do you aim to get out of it. This will immensely help you in coming up with a marketing strategy that works.

Create A Website Specifically For The Event

Now that you have a clear goal in mind with respect to your event, it is time to promote it along with everything that a potential attendee might be looking for on a separate website made specifically for the event. Make sure to include the URL on all event advertising material, digital or otherwise, with a nice call to action, because there is only so much you can say on an ad. Let people know that if they are interested, you have got them covered.

Use Pop Ups On Your Website

With the website in place, it is time to throw out some pop up ads on your own company as well as partner and other affiliate websites and social media, that will link back to the event URL. This will help bring in leads, which if you are smart about it, can be used to secure registration for the event. This information you collect this way will not only be useful now, but will also help you target potential leads for future events.

Include Guest Speaker Pictures In Your Marketing Material

If you are inviting renowned guests in your specific niche to speak at your business event, make sure to let the attendees know! A lot of times this can be the difference between securing an attendee for your event and letting the opportunity slide away, as people value insight from industry leaders, and may decide to check out your event just to get a chance to see them talk.

Use The Power Of Social Media To Get People Talking

Social media is one of the strongest places to market anything, and your event is no exception. Create a specific hashtag for your event and promote it on all marketing media alongside the URL to see how people are responding. This will also help you make some last minute tweaks based on expectations and demands of potential attendees.

Get In Touch With Potential Attendees Using Email Campaigning

Remember the information you collected from visitors on the event website in tip number 2 of this blog? If you have been doing this for all your past events as well, you now may have an extensive email list of potential attendees, and it only makes sense to let them know what’s the latest that you have cooking up.

Buy Ad Space On High Profile Websites Or Consider Social Media Ads

So far whatever we had discussed above was a roundabout approach to getting leads, with little to no investment on your part. But provided that you have the funds for it, there is no better alternative to paid ads when it comes to marketing anything. The more money you spend, the better your chances will be of potential attendees in your niche seeing it and clicking on the ad.

And there you have it. While some of these methods will need you to put some initial capital into marketing the event before you see results, a lot of the above can be accomplished totally free of cost with means that are already at your disposal.

If you are going the paid advertising route, make sure to set aside a separate budget from your total event cost so as not to disrupt other areas of planning and jeopardize your event as a result. The best way to handle your event related concerns is to seek the services of a professional event management company and event tent rentals Rockland NY. One that has ample experience hosting high scale events.

Party Rentals – How To Organize Company Milestone Event

Giving employees due recognition for all the effort they have put towards the advancement of an organization is crucial for any business, and this is where company milestone celebrations come in. A lot goes into organizing such an event such as selection of timing, catering, and tent rentals. The list below details the absolute basics.

Be Aware of When the Celebration Needs to Take Place

First things first, you will need a date for when you want to host the company milestone event. To start with, you can set aside a rough time frame around which the celebrations need to be held, keeping in mind factors like weather, employee availability, actual date of the milestone and so on. You do not want to wait too long after the fact or else the hype would die down and it wouldn’t have the intended effect of motivating employees to keep doing better.

Secondly, no matter if you are thinking of a weekend get together where employees can bring along a partner to share in their time of joy, or a weekday gig which will ensure they do not have to specifically alter their schedule and can attend right after work, be sure to run it by the attendees in question before finalizing the details of the event.

Select Your Location Which Is Both Convenient and Suitable

Choosing a location for where you want to host the company milestone event is one of the most important aspects of the planning process and key to making the event a success. The first thing to tackle is whether the event needs to be held indoors or outdoors. The weather, once again, plays a big part in the final decision, as does the number of attendees and the type of activities you have in mind for the event. You must also make sure that the locale you choose is within easy access for all employees, especially if you are expecting them to reach the event venue by themselves.

If you are having trouble finding the perfect location for your event, consult with a professional event rental in your area. With their wide network of partnerships in the industry, they can assist you in your search for the most suitable spot to host your company’s anniversary party.  Moreover, they can even help you obtain permits in case you are planning an outdoor celebration for the day.

Make Sure You Know How Many People Are Attending

As mentioned before, it is totally up to you if you want the milestone event to be staff-only, or if you plan on entertaining family members as well. When you know what type of people, and how many of them, are arriving at your extravaganza, it makes it much easier to plan the rest of the event.

Keep in mind, your goal here is to avoid both overspending and underspending, and having a rough idea about the total headcount will help you do just that.

Decide on A Theme for The Day Keeping Your Goal in Mind

If you want your event to stay in the minds of attendees long after the day, it is important to come up with a theme of some sort. Having a theme is a great way to ensure total involvement of all those in attendance at the party. It encourages crowd immersion, and accomplishes the end goal of getting people to let loose and enjoy the celebrations. This also has the side effect of encouraging team building and promotes communication among the workforce.

However, in order to make the most of the event, you must choose a theme that fits your group. Once again, make sure to run your plans by the people you are expecting to come to the celebrations. The best events are those that incorporate décor, food and refreshments, as well as entertainment into the theme. But no matter what theme you decide, make sure in the end the day is about celebrating someone’s success, and that that doesn’t get put on the back burner.

These are the secrets to organizing a fun and memorable company milestone event. Remember, if at any time, you feel stuck or overwhelmed, that there are professional corporate tents rentals Maryland out there to make your life easier.